Fashionology LA

A groundbreaking interactive ‘tween fashion retail experience.

Fashionology is a store where girls can be their own fashion designer. Our goal was to develop a creative and empowering destination for ‘tween girls where they design and make their own clothes. We created a comprehensive retail brand experience — including the brand voice, interactive design pads, make-it tables, photo stage, product graphics, software, animated media and website.